American Shapewear

Instilling Positive Self-Talk

2012-02-24T12:09:00.006-08:00

Training yourself to cleanse your mind of negativity and self-criticism empowers you and brightens your life completely. Focusing on disaster and hateful thoughts subjects you a painful life of suffering and disappointment.

Put yourself in control. Welcome love and opportunities by surrounding yourself with it and rewiring your mind to expect and seek it. Rewire your thoughts to accept a beautiful life. The Simply Luxurious Life has 5 steps to instilling positivity into your mind.

"Our past experiences as children, young adults and even in our past as adults wire our minds to expect certain outcomes when particular or similar events occur. Pure and simple, we are trying to put ourselves in control of the situation, and based on past experiences, we are assuming the outcome will be what it was last time. Knowing this information can provide calm and peace of mind if the expectation is positive, but when the hard wiring is based on a negative experience, it can taint future experiences that have no intention of following the same path.
Such negative experiences may have occurred when we were in school – being teased or bullied by fellow students or a teacher who appeared to not be willing to listen or help, or at home with a parent, relative or sibling who was unsupportive, insulting or ridiculing, or perhaps in relationships where infidelity or disrespectful behavior took place. Whatever the negative experience was, it most likely has a triggering effect on your self-talk when similar situations arise, and it is important to recognize this, so that you may change it, thus improving the quality of your life as a whole.
Below are steps on how to permanently rewire your self-talk so that it is positive and reaffirming that a fulfilling and beautiful life is attainable."

The Perfect Workout for Your Body

2012-02-17T14:31:00.000-08:00

Whatever body shape you may have, there's a lifestyle that'll work wonders for its appearance. Women's Health has the perfect sculpting workouts and eating plans for women of pear-shaped, curvy, straight, and athletic bodies. If you're wanting to make your body look the best it can, these guides are definitely worth considering.

See them here: http://www.womenshealthmag.com/fitness/best-workout-for-your-body-type

5 Tips for Valentine's Lingerie Shopping

2012-02-10T09:40:00.000-08:00

Lingerie shopping can be a daunting process, especially when it's for Valentine's Day! With so many different choices that vary greatly in fit and style, choosing a set that works best for you could be a difficult decision. Thankfully, there are tips available for finding the right color and style that'll make choosing much easier!

See the article on Betty Confidential for 5 Valentine's lingerie shopping tips, brought to us by Treacle, the blogger behind The Lingerie Addict!

"Valentine’s Day is less than a week away, and while flowers, chocolate and champagne dinners are all wonderfully romantic ideas, and I’m a little bit partial to the romance of fine lingerie. But even though I’m a lingerie blogger, I completely understand how intimidating the process of lingerie shopping can be. With dozens of brands in dozens of styles at dozens of price points (not to mention a different fit for each brand!), it can be an incredibly complex and confusing world.
But those are more in-depth conversations for another article. Today, let’s just talk shopping tips for Valentine’s Day. Here are 5 bits of advice for finding the perfect Valentine’s Day set, no matter your bra size or your budget."

Beauty is Shape

2012-02-02T12:12:00.000-08:00

Beauty is an ever-changing shape. The ideal figure that women have saught to achieve has been regularly changing throughout history. Women have always taken drastic measures to be perceived as beautiful in the eyes of their societies. This has always been fascinating, but the practices of the past were even more amazing in how incredibly severe they were. Just thinking about some of them is wince-inducing. These make me feel grateful that all we have to do today to feel flawless is squeeze into a soft, flexible, and glamorous piece of shapewear to look smooth and beautiful.

The different images of beauty that have existed and the methods women would commonly use to alter their shape in the name of fashion can be read on Fashion Era if you're interested in knowing more about it. Beauty is really quite the dangerous thing.

"Fashion is a shape, a changing shape. That shape is mainly formed and controlled by some device which affects part of the body's natural outline. What is considered beautiful in the eyes of one race may be thought horrific in another. Beauty then is in the eye of the beholder, and for centuries beauty has been shape."

Big Beautiful Lingerie

2011-12-18T18:23:00.000-08:00

One of the hardest things about be larger is the difficulty in finding good quality underwear or lingerie that fits you. While no one guide can be all you need to help you find the clothes you need, Ezine Articles has a nice article on buying plus sized lingerie.

I used to dread buying lingerie. I didn't think that I would be able to find anything that would fit me and compliment my curviness. I am what I would call a big beautiful woman. I am not ashamed of my size or the way I look. However, I do not want to wear any clothing that does not look nice. I refuse to look at the tents that they sometimes to try to pitch my way.

Read More: BBW Lingerie

Victoria's Secret Fashion Show

2011-12-06T19:52:00.000-08:00

Last week Victoria's Secret had it's annual fashion show and as you can see above, some of the outfits on display were rather complex and impressive. Lingerie Talk has a fairly lengthy and involved run down on the outfits and themes of the show. Give it a look if you're interested.

But there’s a lot going on under the lights at the Lexington Armory besides just those gleaming, glittering, gorgeous costumed amazons. To help put the whole VS extravaganza into context, we’ve put together this little viewers’ guide.

Read More: A Viewers Guide to the VS Fashion Show

Make Your Own Corset

2011-11-18T10:48:00.000-08:00

Many women wish that they could have access to a good, well fitted corset or piece of shapewear, but some don't have the money to get a good one without making a deep dent in their monthly budget. But Cathy Hay, writing for Foundations Revealed has an interesting article on how to make your own corset. It's a work in progress though, so keep checking for updates.

Read More: How To Make A Corset

Style Clashes With Culture in Pan AM

2011-11-11T09:29:00.000-08:00

Retro TV shows are all the rage and with them, the stylish clothes from their time period. From Pan Am, to Mad Men to Boardwalk Empire, it seems you can't flip open a TV Guide without running into a period show with a huge costume budget. But while the outfits may be stylish, as Elizabeth Wellington writes for Philly.com, the gender politics certainly weren't.

Bras were pointy and tight. Girdles, a far cry from the malleable shapewear of today, were downright painful. And girdles were required. For example, during Sunday night's Pan Am episode, Christina Ricci's character, Maggie, reminded a colleague that an attendant caught without her girdle would be fired.

Read More: Mirror, Mirror: Pan Am clothes classy, 60's customs, not so much

Bigger Bras

2011-10-28T08:08:00.000-07:00

Those of you with larger bust sizes will occasionally find it hard to get bras that fit comfortably, and really, who wants lingerie of all things to be uncomfortable? But, as Intimate Guide shows, Chelsea Manor Intimates has a new line of bras for the larger breasted women.

These are feminine, pretty bras that come in larger cup sizes for bigger boobies – at affordable prices. Parfait bras, bustiers and babydolls are sized 30D – 40G, with coordinating bottoms sized XS – 2X.

Read More: Bras For Bigger Busts

The Domino Dollhouse

2011-10-17T16:14:00.000-07:00

Ever wished to see style and flair appear in the plus sized fashion world? Well as Marie Denee reports for The Curvy Fashionista Dottie Noir might have finally answered your prayers.

She created Domino Dollhouse as an opportunity to infuse style and glamour into the plus size fashion world, and with this latest collection, Dottie Noir, Tracy has done just that.

Read More at Plus Size Designer Domino Dollhouse Fall 2011 Collection

Dresses for the Petite and Curvy

2011-09-26T11:17:00.000-07:00

For women who lack height but have plenty of curves, finding a dress that fits right can be tough. Find out what to watch out for to find a dress that flatters your figure with AshleyD on The Budget Fashionista!

The Best Dresses For Petite Plus Size Women

"You’ve got a lot of curves, but not so much height, so shopping for a dress can seem like a daunting task. Petite clothes are geared toward women with slimmer figures, but standard plus size clothes are too long, so it’s not as simple as just shopping in a certain section of the store. Here are some tips for finding the right dress for you..."

Read the tips here:
http://www.thebudgetfashionista.com/archive/petite-plus-size-dress/

Waist Cinchers

2011-09-19T11:45:00.000-07:00

The waist cincher has been used to get the small-waisted look that has been sought after since the Victorian ages. They used to be designed in such a way that was so extreme, it would restrict a woman to the point of passing out. Times have changed things (thank god!) and the art of waist cinching has become humane and worlds more comfortable. Rather than hard, constricting material that won't even let you breath, they're now elastic, smooth and work with your figure rather than against it. Read about how this accessory has evolved and how it's used to enhance your curves on This Article from How to Measure Waist!

"The fashion world wants thin. Sleek, smart and again, thin. To the point that women would go to drastic extents to make it happen the way they like it. One of the rather drastic measures has to be the Waist Cincher. Also known as the Waspie, the reason why this piece of garment is being painfully called a drastic measure is because early days have seen women fainting in the grasp of this corset of sorts. The medieval age saw women slowly gravitating towards the look to appeal to the royal eyes in a fashion that lead to most women tightening the strings behind till their eyes popped out and they fainted. This belt worn around the waist makes it physically smaller if not giving the illusion of being so."

http://howtomeasurewaist.com/810/the-waist-cincher-a-fashion-accessory/

Be on Top of the Fashion Trends for Autumn 2011!

2011-09-07T11:27:00.000-07:00

Summer 2011 is dwindling down to its final days. It's time to say goodbye to your cute swimsuits, breezy blouses, and summer dresses of the year and find some fun new chic clothing for the upcoming season. Now's your chance to rediscover your favorite sweaters and adornments from last year with a fresh new fashion sense and bring them back to the vogue! With new seasons comes new trends, and if you're at all in touch with the fashionista in you, you'd be interested in the strategy for staying in style this autumn.

Sarah Mower gives the lowdown on the hot colors and styles to keep in mind when dressing and accessorizing this autumn on Telegraph.co.uk.

"Hands up who feels like splurging on a new autumn wardrobe? I thought not. Few things are less becoming to a fashion journalist than exhorting people to buy things at the best of times, but in a week when we're staring into another financial abyss - or sticking our heads in the sand of whatever beach we happen to be on - I'm going to risk my neck and talk about how clothes might play a part in making the next few months feel more bearable. Note that I didn't say 'buying clothes'."

Read the rest here!
http://fashion.telegraph.co.uk/Article/TMG8691234/544/The-style-rules-for-autumn.html

Creating Your Own Retro Shapewear

2011-07-28T14:15:00.000-07:00

"Most modern women consider it a blessing that we’ve escaped the eras of the corset and girdle. Sure, shapewear still exists, but it’s purely optional now. However, many young seamstresses who sew from vintage patterns are seeking out the foundation garments of the 40s, 50s, and 60s to get a truly authentic retro look."

There's an appeal to all things vintage. Many still seek the old glamour of the foundation garments of decades ago, and some even want to make some for themselves. For those interested in creating their own retro shapewear, sewing blogger Gertie provides a few tips in this blog at BurdaStyle.

Shapewear gives us that hourglass figure!

2011-07-26T11:32:00.001-07:00

Great shapewear article on the Fashion Blog at sexyshapewear.net:

Physical beauty is the first thing that everyone notices and is something that a few are gifted with. Heads turn twice when a beautiful body passes by. However, most of us are not lucky enough to be endowed with a Marilyn Monroe figure, which is why we have shapewear come to our rescue. Shapewear is something most women, and yes, men too, need to add to their closet. The underclothing is meant to fit the body, and is a perfect body contouring tool. Any bulky flab and sagging skin is gently tightened without any feeling of discomfort. It would be best to call shapewear a magnificent trimming suit.

Happy Independence Day!

2011-06-30T07:38:00.000-07:00

Made in the USA

American Shapewear takes off the July 4^th week in celebration of the USA’s founding as a free and independent nation.

All our shipping to you -- and our full operations -- will resume on July 11.

Thank you and have a wonderful and stylish Fourth of July.

American Shapewear is made in the USA: fashionable, comfortable support lingerie with sex appeal… the highest quality foundation garments that diminish any negatives and accent your best features.

Happy Fourth of July from all of us at American Shapewear! See you on July 11^th!

Are you reading The Lingerie Journal?

2011-06-28T12:06:00.000-07:00

The Lingerie Journal always has great shapewear and lingerie stories and information -- if you're not reading it yet, check it out!

Funny (and possibly useful) Vogue article

2011-06-23T09:32:00.000-07:00

Ha! Lynn Yaeger in Vogue has a funny, sexy spread on Spring 2011's Most Likely Looks to Get You Stopped By the TSA. Could be useful info, you never know.

American Shapewear stories

2011-06-09T06:12:00.000-07:00

Check out Jessica's Shapewear story -- we all know what it's like to love a dress but then be disappointed in how we look in photos. New York college student Jessica wears an American Shapewear by Rago open bottom girdle and it flattens her tummy and smooths her figure.

The Age of Glamour!

2011-06-07T08:44:00.000-07:00

Fun! From glamourdaze.blogspot.com and retrocalendar.com: archive vintage fashion clips from the 1920's to the 1950's :

Celebrities Energize Shapewear Market

2011-06-02T12:16:00.000-07:00

Journallist Karyn Monget in WWD has a terrific article on shapewear-wearing celebs:

Building on a combination of celebrity buzz and media glitz, shapewear is seeing a renaissance after four decades of flat sales.

Annual retail sales of shapewear — undergarments that control and smooth figure problems — grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent during that period, according to The NPD Group research consultancy. A leading area of growth was plus sizes of XL to XXXL or larger, with sales gains of 14.8 percent last year.

Read the whole thing here!

There is No Such Thing As a Bikini Body

2011-06-01T10:06:00.001-07:00

Writer Dodai Stewart at the always sharp, funny Jezebel has an apropos article, There is No Such Thing As a Bikini Body:

If you read tabloids or ladymags, pay attention to advertising campaigns, or happen to live on planet Earth, you know that the one thing women are supposed to strive for — more than a functioning body, a healthy body, or a strong body — is a bikini body.
Catherine Saint-Louis examines this phenomenon for The New York Times, and finds that in advertising, from yogurt to lotion to 100-calorie "snack packs," the bikini is a symbol of victory, a goal, and a fear motivator. She also discovers that decades ago, when the bikini was invented (and even when it gained popularity) women didn't feel they had to lose pounds — or even wax intimate parts — to sport a two-piece.

Your Smooth, Stunning, Sexy Summer Special Memorial Day Sale: 10% off!

2011-05-24T10:53:00.000-07:00

Hey shapewear friends, American Shapewear is running a Memorial Day weekend sale, check it out!

Your Smooth, Stunning, Sexy Summer

Special Memorial Day Sale: 10% off!

CODE: MEMORABLE

Look wonderful and be confident in all your office, party, and casual clothes this summer – 10% off Memorial day weekend!

Our support lingerie is made in the USA and is specially designed to provide additional support and shaping underneath your clothes – giving you lift and tone where you need it most.

American Shapewear featuring products by Rago helps women appear up to two sizes smaller.

Your perfect appearance at picnics, parties, or intimate encounters is built on a foundation of gorgeous, well–made undergarments.

We offer modern, beautifully–made support lingerie with sex appeal: high quality, comfortable foundation garments that diminish any negatives and accent your best features.

Best wishes for a hot hot HOT summer from all of us at American Shapewear!

Choosing Undergarments For Your Wedding

2011-05-11T12:32:00.000-07:00

Your wedding dress should fit you perfectly, making you look dazzling without sacrificing comfort. Weddings are active events for a bride, including dancing and plenty of social interactions. Considering the fact that you’ll be doing a fair amount of moving, your dress should be snug and easy to maneuver in throughout the entire ceremony. For comfort and appearance, what you wear under your dress could be just as important as the dress itself. To ensure that the dress fits as it should, a bride has about three dress fittings on average, making alterations to the dress as they’re needed. Since your undergarments have a significant effect on how your dress will fit you, it’s important to decide on what you’re going to wear underneath your dress soon after you’ve chosen it and to and bring them with you to each of your dress fittings. When choosing your undergarments, keep the design of your dress in mind. You want to be sure that the straps won’t show and that the design of the bra agrees with your dress and skin. Wearing underwear that’s visible through your dress could look sloppy, taking away from your impact and elegance.

Since your choice in undergarments has a tremendous bearing on how your dress fits you, it should support your figure in a way that makes you both look and feel incredible. Shapewear and body slimmers are commonly worn underneath wedding dresses because of their ability accentuate your curves and smooth out your shape without discomfort. Any problematic areas that your dress may cling to could be supported by your shapewear, ensuring that it stays firm and under control throughout the day. There is shapewear designed for all sorts of body types, so it shouldn’t be difficult to find something that fulfills your purpose for wearing it. Browse the various types available and select based on your preference, body type, dress color (it should match), and what you’re aiming to do with your figure. Be sure to wear your shapewear in the correct size! If you’re feeling vexed by the discomfort of constraining undergarments, it’ll show in your demeanor and expression. It’s crucial that you feel as good as you look for your wedding, so wear the right size so it fits comfortably and is adequately supportive.

Pinups of color -- great discussions from The Lingerie Addict

2011-05-05T08:43:00.000-07:00

The wonderful writer Treacle Tart at The Lingerie Addict has a great article up celebrating women of color pinups -- extending from her amazing article on the lack of pinups of color here.

Shapewear advantages

2011-05-03T11:48:00.000-07:00

Here's a great article on the benefits of shapewear for all body types:

Advantages of Body Wrap Shapewear

Body wrap shapewear is a great means to make your body seem toned and slim without the need of shedding weight. The body wrap shapewear brands are becoming very popular these days because they provide the bulky women with the convenient and easy solution to looking sleeker and attractive. Because they cause tightness to the whole body, they are not only suitable for bulkier women but also work great for slimmer women. Wearing body wrap shapewear underneath plus size exercise clothing gives firmness to your body which makes all outfits look beautiful on you, giving that boosted up self assurance that you have been searching for.

Types Of Body Wrap Shapewear:

There are a lot of varieties available in the market these days, varying in sizes, designs and colors. The most popular colors are blacks, whites and skin tones. With these available varieties you can match the color of body wrap shapewear to the color of your outfit. The right type of body wrap shapewear is the one that is suitable for your body requirements. You need to be aware of your problematic areas before you purchase your body wrap shapewear.

Comfort Factor:

Often there is a misconception about body wrap shapewear that wearing it means compromising with your comfort and it might be a trade off between ease and looking attractive. But truly, this is not the case. The materials used in making the body wrap shapewear are extremely comfortable and shear. Usually people cannot even tell if you are wearing body wrap shapewear underneath your outfit or plus size running suit. Materials like Spandex, Nylon and Lycra are used which are extremely stretchable thus they do not hinder any blood circulation.

Benefits Earned:

When you invest in body wrap shapewear, be sure that your money is being well spent. The wrap covers up excess amounts of useless fat and body edges, making you look leaner and prettier. Some of the body wrap shapewear provide full body support helping the backbone in keeping straight. Others are great in enhancing figure and provide complete bra coverage.

Women who have muffin tops and are anxious cause of them, can easily hide them by using body wrap shapewear. If you wear body wrap shapewear regularly, your body starts to attune itself according to that shape. This results in attaining slender figure and you can put on the once dreaded skimpy outfits. It also helps in hiding thigh ripples and cellulite giving you all the needed self confidence by enhancing your self image.

Women have given great body wrap shapewear reviews after they have used them for a considerable time period. Thus giving all the more assurance about the tremendous benefits of wearing body wrap shapewear.

Great shapewear article from 3 Fat Chicks

2011-04-28T12:40:00.000-07:00

A fun, smart article from 3 Fat Chicks -- The Benefits of Shapewear:

Clothes Fit Better
Every woman can benefit from shapewear—regardless of your figure or fitness level. Anytime you wear fitted clothes, you can use shapewear. Whether you are wearing casual attire, such as jeans and a t-shirt, or you need to get dressed up in an evening gown for a formal event, shapewear will help to make sure that your body looks its best in your clothing.
Lose Inches Instantly
Shapewear gets rid of bra bulge, underwear lines, and muffin tops (the bulge that can hang over the tops of your jeans). Women who have recently given birth love shapewear because it gives them the confidence to wear their pre-pregnancy clothes much sooner.
Even if you are in great shape it’s still possible to experience unsightly bulges and rolls when trying to wear certain contemporary fashions. Often, no matter how small you are, some clothing designs will look better with the addition of shapewear. Women who have toiled for hours to reduce their waistlines often experience muffin tops even though they are in good shape due to the cut of trendy, low-rise jeans–and shapewear can fix this problem.
Shapewear can be used to help you fit in a smaller size while still dieting to reach your desired size. Shapewear is not only used for reduction purposes; it can also be used to lift and firm trouble areas, like the stomach and the buttocks.
Improves Posture and Helps Train Your Abdominal Muscles
Shapewear pieces that cover the entire abdominal area and incorporate shoulder straps can also be instrumental in helping to pull the shoulders up and back, giving you better posture, which can also help you to look thinner.

Thanks, smart chicks!

Body Image: Loving Your Body Inside and Out

2011-04-21T09:28:00.000-07:00

Terrific and helpful advice for improving your body image!

With a positive or healthy body image, a woman has a real perception of her size and shape. She also feels comfortable with her body. With a negative body image, a woman has a distorted perception of her shape and size, compares her body to others, and feels shame and anxiety about her body. Being unhappy with your body can affect how you think and feel about yourself as a person. A poor body image can lead to emotional distress, low self-esteem, unhealthy dieting habits, anxiety, depression, and eating disorders. Developing a positive body image and a healthy mental attitude is crucial to a woman's happiness and wellness.

When you Look in the Mirror, do you Like What you See?

Is your body image positive or negative? If your answer is negative, you are not alone. Women in the U.S. are under pressure to measure up to a certain social and cultural ideal of beauty, which can lead to poor body image. Women are constantly bombarded with "Barbie Doll-like" images. By presenting an ideal that is so difficult to achieve and maintain, the cosmetic and diet product industries are assured of growth and profits. It's no accident that youth is increasingly promoted, along with thinness, as an essential criterion of beauty. The message we're hearing is either "all women need to lose weight" or that the natural aging process is a "disastrous" fate.

Other pressures can come from the people in our lives.

Family and friends can influence your body image with positive and negative comments.
A doctor's health advice can be misinterpreted and affect how a woman sees herself and feels about her body.

Learning to Love What You See in the Mirror

We all want to look our best, but a healthy body is not always linked to appearance. In fact, healthy bodies come in all shapes and sizes! Changing your body image means changing the way you think about your body. At the same time, healthy lifestyle choices are also key to improving body image.

Healthy eating can promote healthy skin and hair, along with strong bones.
Regular exercise has been shown to boost self-esteem, self-image, and energy levels.
Plenty of rest is key to stress management.

Additional Information on Body Image:

Publications

Building a Better Body Image (Copyright © Boston Women's Health Book Collective, Inc.) — this web page lists tips about how to feel better about the way you look and empower yourself. It also links to other information from the Our Bodies, Ourselves Health Resource Center about body image.

Organizations

National Mental Health Information Center, SAMHSA, HHS
Weight-Control Information Network, NIDDK, NIH, HHS
American Association of OrthodontistsMind on the Media
National Eating Disorders Association

Big Girls, Be Confident

2011-04-06T12:28:00.000-07:00

When someone is proud and secure in themselves, it radiates from their very being. Being comfortable with your body lets that alluring confidence of knowing your own beauty to show, allowing others to acknowledge and appreciate your appeal. Unfortunately, many women are hyper-aware of their physical flaws, and it's difficult to feel beautiful if you don't feel confident. Among the most insecure are overweight women. Many spend hours finding clothing that covers up problematic areas and deemphasizes their rolls.

Being so conscious of imperfections can be detrimental to a woman's ability to carry herself with assurance and resolve. Smoothing out these areas and therefore eliminating the worry attached to it is very possible with shapewear. Shapewear comes in a variety of forms, designed specifically to cut down or soften your shape in whatever area you may need. Having some support instead of shamefully hiding your body can do wonders for your self-esteem, bringing out that bewitchingly attractive confidence in you.

Introducing: The Perky Lift by Rago

2011-03-24T18:40:00.000-07:00

Now available at American Shapewear!!!

The Perky Lift™ is designed for the woman who wants a simple, comfortable, and inexpensive way to feel supported. It is designed to lift the breast and support the abdomen and back areas. The Perky Lift™ revolutionizes the lift: it makes a busty gal look lifted all day, while offering shoulder support and eliminating the ‘back fat’ women hate. For size A and B cup girlfriends, you can create the cleavage while smoothing your back and tummy.
The Perky Lift™ gives all women the confidence to celebrate the beautiful body they have and want to show off!

Buy Here:
Use the code - SHAPEWEARFAN to get 10% off your orders!

Features:
• Supportive wide shelf that you adjust to sit directly under your breasts to create 2+ inch lift.
• Easily accessible hook/eye closure to adjust for comfort (short and long waisted).
• Comfortable straps to distribute weight evenly for all-day comfort.
• High rise leg.
• No panty lines.

Other Features:
* Maintains bra strength all day…you wear your own bra.
* The Perky Lift™ reduces the pressure off your shoulders, back and your bra!
* Gives a lift to gals with large breasts and gives amazing cleavage to smaller breasted gals!
* High Rise leg=no more “granny fanny”
* Eliminates the muffin top

Great tips for buying Bridal Lingerie via The Underfashion Club

2011-03-21T10:49:00.000-07:00

Still shopping for your Bridal Lingerie?

Use our code: WEDDING at checkout to receive 10% off your orders on www.AmericanShapewear.com!

Check out these fantastic tips on how and what to buy for your big day via The Underfashion Club and check out www.AmericanShapewear.com for all your intimate apparel needs to look and feel your best on your Big Day!

Special Offer for Brides (And their Mom's!)

2011-03-02T08:20:00.000-08:00

It's Your Day, and You Deserve to Feel as Great as You Look!

For 10% off on all Shapewear use coupon code: Wedding

March 1 - March 31

You've bought the dress, planned your hair and makeup, and matched the flowers - you've organized everything about your appearance on the big day...or have you?

We have to face the cameras, family, and friends with confidence so don't forget the most important thing to look beautiful - it's not only your dress, it's what's under it!

Bridal lingerie and Mother of the Bride shapewear is specially designed to provide additional support and shaping underneath your gown to create your perfect silhouette on your most beautiful day.

American Shapewear helps women appear two sizes smaller!

Please browse through our new collection of bridal corsets, camisoles, strapless bridal foundation garments, body shapers in seamless or lace, and support lingerie for all shapes and sizes at American Shapewear - they offer lingerie with sex appeal to add excitement to the boudoir: high quality, comfortable foundation garments that accent your best features and diminish the negative.

You will be a beautiful bride!

Happy Valentine's Day from American Shapewear!

2011-02-01T11:14:00.000-08:00

Treat Yourself or Your Loved One to Something Special
and Become a Shapewear Believer!

Your perfect appearance at Valentine's Day dinners, parties, and intimate encounters is built on a foundation of gorgeous, comfortable, well-made support lingerie and Shapewear. Our Rago garments are specially designed with you in mind, providing shaping and lift where you need it most.

CLICK HERE TO ORDER: Only at www.AmericanShapewear.com!

Introducing our Rago "Red Line" - a selection of your favorite support lingerie styles now available in a lustrous, appealing red. Take advantage of our 10% discount when browsing through styles 920, 919, 721, 804, 3184, and 9192 now available in a luxurious, gorgeous red.

Best Wishes for a Shapely and Romantic Day from
all of us at American Shapewear!

Shapewear - Then and Now.

2011-01-28T12:40:00.000-08:00

Ever wonder why it's so great to be a Shapewear Wearer in the 21st Century?

Take a look at this old Shapewear Ad from an old catalog page from lingerie pioneer Frederick's of Hollywood:

Now we aren't suggesting that you must be "Padded to be Perfect", we do offer a similar product but with that added 21st Century comfort and sex appeal for those customers who need a bit of extra lift and bulk in some otherwise flatter areas!

Check out Rago Style 916, Long Leg Padded Shaper on AmericanShapewear.com!

Rago Style 916

** Don't forget about our ongoing Shapewear Stories promotion! Use the code: SHAPEWEARFAN to recieve 10% off your orders on www.AmericanShapewear.com!

Wanna see more fun updates like this? Become our fan on Facebook and join in on the conversation!

Sneak Peek at Shapewear Stories!

2011-01-10T11:12:00.000-08:00

Get an exclusive "Sneak Peek" look at our upcoming campaign: Shapewear Stories: Real Women, Real Problems, Real Solutions!

Become a believer with American Shapewear!

Meet Shapewear Fan: Jane

Jane is wearing Rago Style 443 - Open Bottom Girdle Firm Shaping

"As a nursing student, its hard to find any type of
‘shapewear’ that is comfortable enough to wear
all day while I’m working in the hospital. I’ve
tried all different types of shapewear before to no avail—
everything rolled, pinched, bulged or restricted my
breathing so much I had to take it off halfway through my
shift. Not anymore!With American Shapewear I can have
the shaping and support I need all day in comfort and
style— without any of the undesirable problems that
traditional nylon shapers cause. Not to mention, all your
products are super cute! A big thanks to American
Shapewear for their Rago products — you’ve changed
my life!"
Jane, 22 Nursing Student in New York City

Stay tuned for more of our Shapewear Stories, exclusive discounts and more on our Facebook Page!

Happy New Year!

2010-12-24T11:59:00.000-08:00

To our loyal customers,

Best wishes for a shapely, happy and healthy 2011 New Year from all of us at American Shapewear!

Special Holiday Offer!

2010-12-17T10:34:00.000-08:00

Smooth, Stunning, Sexy Holidays

10% OFF Holiday Sale until December 19th!
For yourself -- or the special lady in your life. American Shapewear helps women appear two sizes smaller!

Featuring Rago brand garments that really work for today's women. Look fantastic and be confident in party clothes this holiday season -- with 10% off!

We offer modern, beautifully-made support lingerie with sex appeal: High quality, comfortable foundation garments that diminish any negatives and accent your best features.

CLICK HERE TO ORDER!
Please enter coupon code: ASP2010 to get your discount.
Discount coupon only valid through December 19th, 2010.

A very happy and healthy holidays from all of us at American Shapewear!

**Don't forget to check us out on Facebook for our latest news, updates and special sale offers exclusive to our Fanpage!

Photography: Lane Bensen

Shapewear Stories

2010-12-01T10:56:00.000-08:00

Happy Holidays from all of us at American Shapewear!!

Keep your eyes peeled for the latest update from American Shapewear....

Introducing: "Shapewear Stories" -- Hear from real women with real problems and watch us find them real solutions.

Meet Shapewear Fan: Jessi
Her story and more coming soon at www.americanshapewear.com!

Photography: Lane Bensen

Become a believer! Use the code: SHAPEWEARFAN to receive 10% off your orders!

*Shapewear Stories -- Produced by Network Design and Communications

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go in New Orleans!

2010-11-03T11:18:00.000-07:00

The girls have hit the ground running! Check out their opening number featuring American Shapewear's RAGO products during their show in New Orleans! Don't forget -- While these ladies are touring take advantage of our special offer!

Use the code: DANGEROUSCURVES to receive 10% off your purchases on www.AmericanShapewear.com!

FAQs: Caring for your American Shapewear products.

2010-10-20T13:00:00.001-07:00

How To Care For Your Shapewear: Washing

The bras, girdles, shapers, panties, and other shapewear cannot be put through a washing machine cycle like your regular clothing. To prolong the life of your American Shapewear, hand wash your items with a gentle detergent. If it is impossible for you to care for your garments this way, place your items in a 'lingerie bag' and wash them on a gentle/delicates cycle. Bleach is not recommended, as the products may be damaged in the process.

How To Care For Your Shapewear: Drying

The undergarments, bras, girdles, and shapewear are made with a variety of fibers as well as lycra and nylon. Lycra is what gives products that "stretch". Unfortunately, it is heavily recommended that you NOT use a clothing dryer when caring for any of your lingerie products. This includes both wet and dry heat and goes for all undergarments purchased through our line. Heat will degrade and ruin the stretch and give of these products. It is best to lay American Shapewear products out flat to dry on a drying rack or other porous surface.

How To Care For Your Shapewear: Storing

Like any delicate article of clothing, girdles, bras, panties, and shapers should not be bunched up or balled when storing in your dresser drawer. Suggestions would include laying the products flat on the bottom of the drawer, or placing them on hangers in your closet. Temperature should also be taken into consideration -- Never store your garments in hot or humid rooms or extremely cold areas of the home. To prolong the life of your products, it is best to store them in temperatures that you would deem comfortable yourself.

Now that you know how to care for them, why not enjoy them? Log onto www.AmericanShapewear.com/ and take advantage of our special offer. Use the code: DANGEROUSCURVES to receive 10% off your purchases on AmericanShapewear.com!

Follow us on Facebook to keep up with the latest discounts, sales and products at:
www.facebook.com/americanshapewear

Have a question or idea? Email us at: info@americanshapewear.com.

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

2010-10-11T12:30:00.000-07:00

This past Saturday, October 9th at Superfine in DUMBO was the amazing kick off show for American Shapewear presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour 2010! Starring Anita Cookie, Clams Casino, Darlinda Just Darlinda, Gigi La Femme and Minnie Tonka these ladies set off on their southeast tour just right!

American Shapewear had their vending table (Thanks, Latisha!) where we sold discounted sample sale items! It was first come, first serve and a blast!

Check out the video of their opening act and our Facebook album of the event!

Youtube: American Shapewear presents: Dangerous Curves Ahead Kick Off Tour Opening Act!

Facebook: American Shapewear presents: Dangerous Curves Kick Off Show!

A big thanks to all those who attended!

We again invite you to take advantage of our special offer: Use the coupon code DANGEROUSCURVES at www.AmericanShapewear.com to receive 10% off your purchases!

And, be sure to check out American Shapewear Presents: Burlesque on the Go Go's Fall Tour dates at http://www.burlesqueonthegogo.com/

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

2010-09-29T11:53:00.000-07:00

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

Caution! This fall five of NYC's biggest bump 'n' grind stars have highway fever! * ANITA COOKIE * CLAMS CASINO * DARLINDA JUST DARLINDA * GIGI LA FEMME *MINNIE TONKA are bringing their killer moves, sexy glam and hilarious hijinks to Brooklyn’s Superfine on Saturday, October 9. They will be joined by the legendary Mel Frye of the Slipper Room, along with special guest, Sizzle Dizzle.

Dinner and Music at 10PM
Burlesque Show at 11PM
Tickets $10
For Dinner reservations and prime seating call 718.243.9005

This is a special kickoff event before we go off to stop traffic across America, so don’t miss it!

Be sure to check out our sponsors American Shapewear featuring products by Rago at their vending table where they will have discounted sample sale items for sale! First come, first serve!

Take advantage of our special offer: Use the coupon code DANGEROUSCURVES at www.AmericanShapewear.com to receive 10% off your purchases!

And, be sure to check out our Fall Tour dates at http://www.burlesqueonthegogo.com/

Put Some Strap in Your Style!

2010-09-01T10:39:00.000-07:00

Special Thanks!

2010-08-23T10:58:00.000-07:00

Special thanks to Sugar Shack Burlesque for featuring our products in their weekly show Shaken and Stirred: Welcome to your Wednesday Night!

Use the coupon codes RUNAROUNDSUE and LEGSMALONE to recieve 10% off your American Shapewear orders!

Find Sugar Shack and American Shapewear on Facebook!

The ladies of American Shapewear.....

2010-07-22T10:14:00.000-07:00

The best waist cincher

2010-06-30T11:17:00.000-07:00

Check out this fantastic red and black waist cincher from American Shapewear -- great for steampunk, burlesque (public or private performances), or a hot evening at home with that special someone!

More Steampunk

2010-06-22T13:40:00.000-07:00

I love steampunk... did you know that the whole steampunk aesthetic began with a very fun and bizarre novel by cyberpunk science fiction greats William Gibson (Neuromancer) and Bruce Sterling A Good Old Fashioned Future)?

That novel is The Difference Engine, and I am reading it now!

So, if you want to look at some seriously excellent steampunk gadgets and designs, start here at Toxel's 12 picks. Fun and cool -- I love this stuff.

Inner as Outer is on the up and up!

2010-06-14T13:25:00.000-07:00

According to the NPD Group Research consultancy, the annual retail sales of shapewear grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent.

Holy cow! A large percentage of this is being accounted for in the recent celebrity trend of wearing intimates on the red carpet and more.

Check out this keen article that gives all the details on how the stars are influencing the shapewear market!

Celebrities Energize the Shapewear Market

Intimate Apparel Council on Good Day New York

2010-06-04T12:20:00.000-07:00

The Intimate Apparel Council was on Good Day New York. So much fun.

The Spring/Summer lingerie trends fashion show was a great success! The 4 minute segment reached over 150,000 viewers and exposed the Good Day New York audience to the Intimate Apparel Council and its members. Featured brands included: Rago; Betsy Johnson; Chantelle; Fashion Forms; Annette International; Calvin Klein; Oscar de la Renta; discussing multi-purpose intimates and color.

To view the segment, please click here.

And...

Please watch the video of the NY fashion show here!

and here is a special clip for American Shapewear

Steampunk fashion

2010-05-20T11:11:00.000-07:00

I found some amazing steampunk fashion and images at Parliament and Wake. Beautiful. I think it's cool how steampunk came from literary science fiction and spread into design, music, and my fave -- fashion.

American Shapewear worn on TV's Mad Men

2010-04-26T14:17:00.000-07:00

Hi! I'm Isabel, and I am thrilled to be invited to blog for American Shapewear!

My first story brings together two of my favorite things: American Shapewear and the amazing show Mad Men.

We've all noticed that Mad Men actors look absolutely incredible -- those period clothes seem to fit better than clothes do today. Well, it turns out that there's an excellent reason for that: the best support undergarments anywhere!

Journalist Rob Owen, for the Pittsburgh Post-Gazette’s Tuned In blog, has a wonderful story about Mad Men costume designer Katherine Jane Bryant using American Shapewear support undergarments.

So if you're looking for that perfect look with your vintage fashion -- or with your most modern outfits -- don't forget the perfect foundation: high-quality, comfy, supportive shapewear.

American Shapewear featured on the Today Show

2009-12-18T11:51:00.000-08:00

Click here to see Susan Nethero, founder of Intimacy Boutiques, show the Today Show how modern support undergarments enhance your figure -- and can even help you to appear up to two sizes thinner!

How to take care of your bra

2009-10-19T13:26:00.000-07:00

A well-made, perfectly fitting bra needs good care, so it will keep its beauty, support, and comfort for years. Here's an excellent article on how to care for your fine lingerie.

American Shapewear Products Updates Online Look

2009-10-05T15:28:00.000-07:00

Network Design & Communications creates sleek new website for us!

“These are most definitely not your grandmother’s girdles. These are modern, high fashion—and most of all, comfortable—support undergarments and lingerie for a sleeker, slimmer look for all women,” said Jerry Banberger of American Shapewear. “And our new website reflects the new reality of support undergarments for women of all ages.”

Our new website is fashion-oriented, welcoming, and buyer friendly, whether for large orders from retailers, or single item orders from customers. Creating beautiful, high-quality body shaping garments for over 60 years, American Shapewear is known for providing unique original designs that feature the best materials, excellent workmanship, and traditionally fine fit.

The American Shapewear carries the Rago Brand product line exclusively, because of Rago's commitment to being on the cutting edge of their costumers’ needs, delivering a consistently well-made product. With this extensive product line of beautiful, high-quality body shaping garments, American Shapewear is known for providing unique original designs that feature the best materials, excellent workmanship, and traditionally fine fit.

“These undergarments are very pretty, sexy, and easy to wear,” said Mr. Banberger. “The right body shaper can make the wearer appear up to two sizes smaller.”

“Some of our customers wear the corsets as evening outerwear,” added Mr. Banberger. “It’s a charming look, and it works because American Shapewear garments are so well-made and lovely.”

American Shapewear

Instilling Positive Self-Talk

The Perfect Workout for Your Body

5 Tips for Valentine's Lingerie Shopping

Beauty is Shape

Big Beautiful Lingerie

Victoria's Secret Fashion Show

Make Your Own Corset

Style Clashes With Culture in Pan AM

Bigger Bras

The Domino Dollhouse

Dresses for the Petite and Curvy

Waist Cinchers

Be on Top of the Fashion Trends for Autumn 2011!

Creating Your Own Retro Shapewear

Shapewear gives us that hourglass figure!

Happy Independence Day!

Are you reading The Lingerie Journal?

Funny (and possibly useful) Vogue article

American Shapewear stories

The Age of Glamour!

Celebrities Energize Shapewear Market

There is No Such Thing As a Bikini Body

Your Smooth, Stunning, Sexy Summer Special Memorial Day Sale: 10% off!

Choosing Undergarments For Your Wedding

Pinups of color -- great discussions from The Lingerie Addict

Shapewear advantages

Great shapewear article from 3 Fat Chicks

Clothes Fit Better

Lose Inches Instantly

Improves Posture and Helps Train Your Abdominal Muscles

Body Image: Loving Your Body Inside and Out

Big Girls, Be Confident

Introducing: The Perky Lift by Rago

Great tips for buying Bridal Lingerie via The Underfashion Club

Special Offer for Brides (And their Mom's!)

Happy Valentine's Day from American Shapewear!

Shapewear - Then and Now.

Take a look at this old Shapewear Ad from an old catalog page from lingerie pioneer Frederick's of Hollywood:

Now we aren't suggesting that you must be "Padded to be Perfect", we do offer a similar product but with that added 21st Century comfort and sex appeal for those customers who need a bit of extra lift and bulk in some otherwise flatter areas!

Check out Rago Style 916, Long Leg Padded Shaper on AmericanShapewear.com!

Rago Style 916

Sneak Peek at Shapewear Stories!

Happy New Year!

Special Holiday Offer!

Shapewear Stories

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go in New Orleans!

FAQs: Caring for your American Shapewear products.

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

Put Some Strap in Your Style!

Special Thanks!

The ladies of American Shapewear.....

The best waist cincher

More Steampunk

Inner as Outer is on the up and up!

Intimate Apparel Council on Good Day New York

Steampunk fashion

American Shapewear worn on TV's Mad Men

American Shapewear featured on the Today Show

How to take care of your bra

American Shapewear Products Updates Online Look