According to the NPD Group Research consultancy, the annual retail sales of shapewear grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent.
Holy cow! A large percentage of this is being accounted for in the recent celebrity trend of wearing intimates on the red carpet and more.
Check out this keen article that gives all the details on how the stars are influencing the shapewear market!
Celebrities Energize the Shapewear Market