Friday, December 24, 2010

Happy New Year!

To our loyal customers,

Best wishes for a shapely, happy and healthy 2011 New Year from all of us at American Shapewear!

Friday, December 17, 2010

Special Holiday Offer!

Smooth, Stunning, Sexy Holidays

10% OFF Holiday Sale until December 19th!

For yourself -- or the special lady in your life. American Shapewear helps women appear two sizes smaller!

Featuring Rago brand garments that really work for today's women. Look fantastic and be confident in party clothes this holiday season -- with 10% off!

We offer modern, beautifully-made support lingerie with sex appeal: High quality, comfortable foundation garments that diminish any negatives and accent your best features.

Please enter coupon code: ASP2010 to get your discount.
Discount coupon only valid through December 19th, 2010.

A very happy and healthy holidays from all of us at American Shapewear!

**Don't forget to check us out on Facebook for our latest news, updates and special sale offers exclusive to our Fanpage!

Photography: Lane Bensen

Wednesday, December 1, 2010

Shapewear Stories

Happy Holidays from all of us at American Shapewear!!

Keep your eyes peeled for the latest update from American Shapewear....

"Shapewear Stories" -- Hear from real women with real problems and watch us find them real solutions.

Meet Shapewear Fan: Jessi
Her story and more coming soon at!

Photography: Lane Bensen

Become a believer! Use the code: SHAPEWEARFAN to receive 10% off your orders!

*Shapewear Stories -- Produced by Network Design and Communications

Wednesday, November 3, 2010

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go in New Orleans!

The girls have hit the ground running! Check out their opening number featuring American Shapewear's RAGO products during their show in New Orleans! Don't forget -- While these ladies are touring take advantage of our special offer!

Use the code: DANGEROUSCURVES to receive 10% off your purchases on!

Wednesday, October 20, 2010

FAQs: Caring for your American Shapewear products.

How To Care For Your Shapewear: Washing

The bras, girdles, shapers, panties, and other shapewear cannot be put through a washing machine cycle like your regular clothing. To prolong the life of your American Shapewear, hand wash your items with a gentle detergent. If it is impossible for you to care for your garments this way, place your items in a 'lingerie bag' and wash them on a gentle/delicates cycle. Bleach is not recommended, as the products may be damaged in the process.

How To Care For Your Shapewear: Drying

The undergarments, bras, girdles, and shapewear are made with a variety of fibers as well as lycra and nylon. Lycra is what gives products that "stretch". Unfortunately, it is heavily recommended that you NOT use a clothing dryer when caring for any of your lingerie products. This includes both wet and dry heat and goes for all undergarments purchased through our line. Heat will degrade and ruin the stretch and give of these products. It is best to lay American Shapewear products out flat to dry on a drying rack or other porous surface.

How To Care For Your Shapewear: Storing

Like any delicate article of clothing, girdles, bras, panties, and shapers should not be bunched up or balled when storing in your dresser drawer. Suggestions would include laying the products flat on the bottom of the drawer, or placing them on hangers in your closet. Temperature should also be taken into consideration -- Never store your garments in hot or humid rooms or extremely cold areas of the home. To prolong the life of your products, it is best to store them in temperatures that you would deem comfortable yourself.

Now that you know how to care for them, why not enjoy them? Log onto and take advantage of our special offer. Use the code: DANGEROUSCURVES to receive 10% off your purchases on!

Follow us on Facebook to keep up with the latest discounts, sales and products at:

Have a question or idea? Email us at:

Monday, October 11, 2010

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

This past Saturday, October 9th at Superfine in DUMBO was the amazing kick off show for American Shapewear presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour 2010! Starring Anita Cookie, Clams Casino, Darlinda Just Darlinda, Gigi La Femme and Minnie Tonka these ladies set off on their southeast tour just right!

American Shapewear had their vending table (Thanks, Latisha!) where we sold discounted sample sale items! It was
first come, first serve and a blast!

Check out the video of their opening act and our Facebook album of the event!

Youtube: American Shapewear presents: Dangerous Curves Ahead Kick Off Tour Opening Act!

Facebook: American Shapewear presents: Dangerous Curves Kick Off Show!

A big thanks to all those who attended!

We again invite you to take advantage of our special offer: Use the coupon code DANGEROUSCURVES at to receive 10% off your purchases!

And, be sure to check out American Shapewear Presents: Burlesque on the Go Go's Fall Tour dates at

Wednesday, September 29, 2010

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

American Shapewear Presents: DANGEROUS CURVES AHEAD: Burlesque on the Go Go Fall Tour Kick-Off!

Caution! This fall five of NYC's biggest bump 'n' grind stars have highway fever! * ANITA COOKIE * CLAMS CASINO * DARLINDA JUST DARLINDA * GIGI LA FEMME *MINNIE TONKA are bringing their killer moves, sexy glam and hilarious hijinks to Brooklyn’s Superfine on Saturday, October 9. They will be joined by the legendary Mel Frye of the Slipper Room, along with special guest, Sizzle Dizzle.

Dinner and Music at 10PM
Burlesque Show at 11PM
Tickets $10
For Dinner reservations and prime seating call 718.243.9005

This is a special kickoff event before we go off to stop traffic across America, so don’t miss it!

Be sure to check out our sponsors American Shapewear featuring products by Rago at their vending table where they will have discounted sample sale items for sale! First come, first serve!

Take advantage of our special offer: Use the coupon code DANGEROUSCURVES at to receive 10% off your purchases!

And, be sure to check out our Fall Tour dates at

Monday, August 23, 2010

Special Thanks!

Special thanks to Sugar Shack Burlesque for featuring our products in their weekly show Shaken and Stirred: Welcome to your Wednesday Night!

Use the coupon codes RUNAROUNDSUE and LEGSMALONE to recieve 10% off your American Shapewear orders!

Find Sugar Shack and American Shapewear on Facebook!

Wednesday, June 30, 2010

The best waist cincher

Check out this fantastic red and black waist cincher from American Shapewear -- great for steampunk, burlesque (public or private performances), or a hot evening at home with that special someone!

Tuesday, June 22, 2010

More Steampunk

I love steampunk... did you know that the whole steampunk aesthetic began with a very fun and bizarre novel by cyberpunk science fiction greats William Gibson (Neuromancer) and Bruce Sterling A Good Old Fashioned Future)?

That novel is The Difference Engine, and I am reading it now!

So, if you want to look at some seriously excellent steampunk gadgets and designs, start here at Toxel's 12 picks. Fun and cool -- I love this stuff.

Monday, June 14, 2010

Inner as Outer is on the up and up!

According to the NPD Group Research consultancy, the annual retail sales of shapewear grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent.

Holy cow! A large percentage of this is being accounted for in the recent celebrity trend of wearing intimates on the red carpet and more.

Check out this keen article that gives all the details on how the stars are influencing the shapewear market!

Celebrities Energize the Shapewear Market

Friday, June 4, 2010

Intimate Apparel Council on Good Day New York

The Intimate Apparel Council was on Good Day New York. So much fun.

The Spring/Summer lingerie trends fashion show was a great success! The 4 minute segment reached over 150,000 viewers and exposed the Good Day New York audience to the Intimate Apparel Council and its members. Featured brands included: Rago; Betsy Johnson; Chantelle; Fashion Forms; Annette International; Calvin Klein; Oscar de la Renta; discussing multi-purpose intimates and color.

To view the segment, please click here.


Please watch the video of the NY fashion show here!

and here is a special clip for American Shapewear

Thursday, May 20, 2010

Steampunk fashion

I found some amazing steampunk fashion and images at Parliament and Wake. Beautiful. I think it's cool how steampunk came from literary science fiction and spread into design, music, and my fave -- fashion.

Monday, April 26, 2010

American Shapewear worn on TV's Mad Men

Hi! I'm Isabel, and I am thrilled to be invited to blog for American Shapewear!

My first story brings together two of my favorite things: American Shapewear and the amazing show Mad Men.

We've all noticed that Mad Men actors look absolutely incredible -- those period clothes seem to fit better than clothes do today. Well, it turns out that there's an excellent reason for that: the best support undergarments anywhere!

So if you're looking for that perfect look with your vintage fashion -- or with your most modern outfits -- don't forget the perfect foundation: high-quality, comfy, supportive shapewear.