Happy New Year!

Gives your curves the support they deserve at your next party with high-quality shapewear!
Stay aware of special discounts on our functional foundation garments throughout the next year by registering with us on our website! We'll e-mail you the coupon codes as soon as they're activated. Take care and have fun!

http://www.americanshapewear.com/cart/register.php

"Obtaining a Vintage Silhouette" by Stephanie Lynn

The key to achieving that dramatic vintage silhouette is in the undergarments! Retro fashionista Stephanie Lynn shares choices between foundation garments to help you get started. She shows off our waist cincher in her video!

Vintage Holiday Updo

Deciding on your holiday party look? If the glamour of vintage fashion in dramas like Mad Men inspire your style, this GIF tutorial on NY Mag has an updo you might want to wear.

Check out the steps:
http://nymag.com/thecut/2013/11/gif-tutorial-a-mad-men-inspired-holiday-updo.html?mid=facebook_nymag

Atomic Redhead shops Foundations

Vintage fashion blogger, Atomic Redhead, paid a visit to a local store for foundation garments and picked up a Rago Shapewear girdle there!

"I purchased a fabulous Rago six-point girdle, and a pair of Birkshire stockings, a brand I haven’t tried before, and I’m really excited to take them for a test drive.  To top things off, both Rago(who has been in the foundation business since for over 65 years) and Berkshire items are made in the US!"

Read more: http://atomicredhead.com/2013/11/24/a-visit-to-the-foundation/

Body Image in The Mirror

A bra fitter discusses self-image in the fitting room on The Lingerie Addict. Anyone who criticizes herself in front of the mirror should take a look at her valuable insight!

"What saddens me most is how many clients become apologetic for the state of their bodies when confronted with the mirror:  I didn’t do my hair today.  I need to lose weight.  I have a sun burn.  I have stretch marks.  My bra is horrible.  I’m disgusting.  A physical object should not have so much control over a person’s self-esteem and emotional state." 

- Erica Windle of A Sophisticated Pair

Read more of The Fitting Room Trenches: Fighting the War with the Mirror

Robyn Lawley - Changing Shape of Fashion

Australian plus size model Robyn Lawley spoke about the changing "shape" of fashion and how it affects women's relationship with their bodies on The Ellen DeGeneres Show.

Happy Veterans from Capitol Bombshell

"Honoring those who served. Were if not for the brave, there would be no land of the free. Thank you for your service Veterans. — at Capitol Bombshell - Boudoir & Pinup Photographers."

Happy 100th Birthday, Bra!

The bra recently had its 100th birthday! Learn a bit of the history: http://www.huffingtonpost.co.uk/2013/01/30/the-bra-turns-100-mary-phelps-brassiere_n_2581666.html#slide=1579077

"Bras has evolved over time to suit fashion trends. Outerwear influences the style of lingerie women want and need for their foundations, plus lingerie will give different shapes depending on style." - Nicola Ryan Adams

Rago Shapewear in Masters of Sex

Our shapewear is being worn with the costumes of the beautiful actresses in Masters of Sex!

http://www.lingerieinsight.com/article-4257-rago-shapewear-supports-cast-of-masters-of-sex/

"Wardrobe designer Ane Crabtree said she chose the brand’s undergarments to encourage upright posture and recreate the classic style and silhouette of the 1950s.
Key styles worn onset include Rago’s 2202 long-line bra, open-bottom girdles 1359 or 463 for extra firm shaping." - Lingerie Insight

From Anorexia to Curvy Model

A touching story of a woman who struggled with anorexia, decided to embrace her natural curves, and came to love her body so much, she became a lingerie model!

http://www.dailymail.co.uk/femail/article-2483445/Woman-poses-naked-beating-anorexia-curvy-lingerie-model.html

"By the end I had got to a healthy weight. I was still slim but I wasn't controlled by calories. My weight has gone up gradually but I'm now 11 stones. I feel happy with myself, my body feels like it's at its natural shape." - Alice

The Lingerie Addict: The International Lingerie Show

The Lingerie Addict covered a few of the highlights from The International Lingerie Show in Las Vegas and gave a sneak peek of some of Rago Shapewear's new products! 

"Below are a few of my favorite pieces from the show. Noted standouts include Dirty Dolls’ new blush longline bra, Rago’s new leopard print colorway, Hauty’s delightfully naughty bodysuit, Coquette’s lacy chemises, and Black Bow’s sparkly holiday bras. What do you think of the upcoming season’s preview from ILS?" - Cora Harrington

Read more: http://www.thelingerieaddict.com/2013/10/the-las-vegas-international-lingerie-show-springsummer-2014.html 

Plus Size Shapewear by The Lingerie Addict

Cora of The Lingerie Addict knows which brands to try when it comes to plus size shapewear! Guess who's listed first?

Photo by Hips & Curves 

Rago – In existence since the 1950′s, NYC-based Rago is one of the most popular shapewear brands in the world. American Shapewear, Rago’s own direct-to-consumer retailer, carries every single size and style this company makes (including the ones you’re not likely to find stocked anywhere else). Classic items like their Lacette corselette (probably my most favorite thing they make) are available up to a 48DD, while other items like their retro shaping briefs and girdles are available in up to a size 8XL (fitting a 46″ waist and 56″ hips). Garter belts and waist cinchers are available in up to a size 6XL. If you’ve felt frustrated about the lack of pinup shapewear in your size, start here.

http://www.thelingerieaddict.com/2013/10/plus-size-pinup-shapewear-2x-and-above.html

Try High Waist!

Try our high waist shapewear, featuring Invisinet tummy tamer shaping panels. Flexible boning prevents elastic rollover while the gripper stretch lace bottom eliminates thigh bind!

A perfect appearance is built on a classic foundation of gorgeous, well-made shapewear. Our support lingerie is specially designed to provide support and shaping underneath your clothes - giving you lift and tone where you need it most.

Register to catch our coupons: http://www.americanshapewear.com/cart/register.php

Annesses by Capitol Bombshell

"Another vintage provocateur photo session by Capitol Bombshell. This time Annesses, our studio manager, sporting a #9357 red and black body briefer. We love our Ragos!" 

- Luigi Crespo of Capitol Bombshell - Boudoir & Pinup Photographers

Fitness vs. Body Image

How has our culture created a war between fitness and body image where the focus is on skinny vs. fat? Dinz discusses!

"How opinionated are you about your own fitness, looks, and/or other people's body image? Is the media at fault? Or our insecurities? Today the Dinz discusses the ongoing WAR on these back-white issues."

Power Circles

What do our power circles do for your figure and how do they work? Click the image to see details!

The Lingerie Journal covers Rago Shapewear at ILS

"Rago Shapewear steals the (fashion) Show at The Las Vegas International Lingerie Show!" - The Lingerie Journal

http://thelingeriejournal.com/ils-show-september-2013-recap/

"Rago Foundations wowed visitors at their booth and at ILS’ fashion show with looks from their collection."

Lizzy Caplan Loves Rago!

Actress Lizzy Caplan fell in love with our foundation garments after wearing it for her costume as Virginia Johnson in the 1950's period drama Masters of Sex. Read her interview about it!
http://lifestyle.ph.msn.com/celebrity-style/lizzy-caplan-loves-retro-wardrobe

"I became very attached to the underwear and would take it home. I loved the girdle and the stockings. It really helps your posture and is so flattering." - Lizzy Caplan, on Rago Shapewear

Rago Shapewear at The International Lingerie Show

The Business of Pleasure had the pleasure of covering the news on a few excellent lingerie brands that attended the The International Lingerie Show! Rago Shapewear took the spotlight!

http://the-business-of-pleasure.com/international-lingerie-show-in-black-and-white/

"We love lingerie trade shows and we love Las Vegas. When you put these two together with over 200 amazing lingerie, accessory and pleasure product brands you get an amazing experience — the International Lingerie Show. The Business of Pleasure team wrapped up covering the last edition of ILS which was held from September 23 – 25, 2013 at the Rio Hotel in Las Vegas."

Masters of Sex

Longline Bra Style 2202 & Girdle Style 1359

Period drama Master of Sex will be using Rago Shapewear in their costumes! For the classic style and silhouette of the 1950's, proper foundation garments are an essential. Get a glimpse of the show and see for yourself.

http://www.sho.com/sho/video/titles/22874/masters-of-sex-setting-and-style

http://www.sho.com/sho/video/titles/22111/virginia-johnson-profile

In the behind the scenes video, the designer is holding a style 463.

Luigi Crespo's Capitol Bombshell

Work by the talented photographer behind vintage provocateur photo studio Capitol Bombshell - Boudoir & Pinup Photographers, Luigi Crespo!

"I LOVE your products and I have several pieces in my studio. Here are a couple of pinup celeb Go-Go Amy wearing your open girdle 9357." - Luigi Crespo

Glamour's Best Slimming Underwear

Glamour named the Rago Shapewear style 9357 corselet FIRST in their top 3 "Best Slimming Underwear"! This piece is perfect to wear under a tight-fitting dress.

1. For a special occasion - Rago Shapewear: Rago Shapewear's classic foundation garments have been a gold standard in the United States for more than 65 years—and no wonder, since they work like a charm! The stretch lace provides a firm hold and the targeted boning and stitching help control extra-jiggly parts. Do you watch shows set in the 1960s—like Pan Am and Mad Men? Rago undergarments are often features on screen.

TLA's Recommended Shapewear

The Lingerie Addict, world's leading lingerie blog, wrote a post on different styles of shapewear and quality pieces that have proven their worth! Our waist cincher is on the list!

http://www.thelingerieaddict.com/2013/09/a-guide-to-shapewear-and-other-sneaky-solutions.html

Beauty & Confidence

If you're confident in your own beauty, it makes it easier for others to see it.

You're beautiful!

Modern Foundation Garments

Couture Allure Vintage Fashion named Rago Shapewear first to anyone in need of modern foundation garments for a classic dress!

"First, and perhaps best known, is Rago Shapewear. Rago offers many styles in various control weights from light all the way up to extra firm. In business for over 50 years, Rago produces garments with exceptional attention to shaping the female form."

Read more: http://coutureallure.blogspot.com/2009/10/modern-foundation-garments

Tina by Vixen Pin-Up Photography

Tina on the phone in her pale teal corselet. This work of art was shot by Vixen Pin-Up Photography!

Facebook Photo Link

The 4th Trimester Bodies Project

This pinup photographer's project aims to help new mothers who are struggling to accept the changes pregnancy brought to their body. Interested? She might stop by your location very soon!

"We live in a society obsessed with perfection. The goal of this project is to shift that focus to the beauty of who we really are." - Ashlee Wells Jackson

Learn more HERE.

Rago Shapewear at The International Lingerie Show

There's only one week left until Rago Shapewear exhibits their products at the The International Lingerie Show at Las Vegas! They will be at Booth 310 at The Rio Hotel in the Pavilion. Whether you make an appointment or not, please stop by and visit!

Learn more about this trade show here: http://www.biztradeshows.com/lingerie-show-lasvegas/

The Lingerie Addict: Rago Style 619

During the earliest days of the now famous lingerie blog, The Lingerie Addict, Cora Harrington wrote a review of the Rago style 619 panty brief. Her thoughts, recommendations, and tips should be very helpful if you're considering getting this piece!

"While I do believe the Rago panty girdle is a good buy overall, I also want to make a few brief notes about fit. One, this panty does not come with a cotton crotch, so my female readers would want to be cautious about wearing it for long periods of time. Two, if your hips measure 10″ or more larger than your waist, I’d recommend going up one size. My hip-waist measurements are 28-40″ ,and even then I found the leg openings a bit snug at the back. I had no problems with this panty bunching, riding, or moving about and it gave me great lines under my denim pencil skirt."

http://www.thelingerieaddict.com/2009/07/review-rago-shapette-firm-control-brief.html

Lisa Freemont: Foundations Garments

Lisa Freemont has fantastic advice and tips for vintage beauty on her YouTube channel. In her latest video, she discusses the importance of foundations garments for properly fitting into many vintage dresses, giving a few recommendations of her own. Our Rago style 2107 waist cincher is mentioned with fit advice at 8:35!

Decadence Dolls Duo

These gorgeous ladies were photographed by Autumn Luciano: http://www.decadencedolls.com/

The black corselet is our style 9357!

Photo from a fan!

Weirdly Shaped and Well Photographed, dancing in "A lovely little girdle from Rago Shapewear"!

https://twitter.com/WeirdlyShaped/status/372267162024439809/photo/1
Girdle: Rago style 1357

Lingerie Briefs: Mad About Structure

Tomima from HerRoom wrote an excellent article about the structures of modern shapewear and how Rago Shapewear garments comfortably contour bodies into classic silhouettes like those seen on Mad Men! Read it on Lingerie Briefs: http://lingeriebriefs.com/2013/09/04/

"Take Rago, for instance. They’re pretty much the Cadillac of shapewear manufacturers. With decades of design experience, they’ve honed the construction of their shapewear to deliver true, consistent contouring and smoothness.” - Tomima Edmark

Sock Dreams: Tips & Tricks

Sock Dreams has tips and tricks to keeping your nylons in great condition! If you own any stockings or tights, this information is helpful to extend their lifespan and save your money.

"As many of you have learned through unfortunate accident, nylon stockings, especially 100% nylon styles, are very delicate. Careful care in wearing, washing and storage can help extend your stockings’ life."

See more at: http://blog.sockdreams.com/2013/05/24/tips-and-tricks-nylons-and-backseams/#sthash.MKUYZ7iJ.dpuf

Stephanie Jay in Style 21 Waist Cincher

Stephanie Jay has a new profile photo in our style 21 waist cincher! We absolutely adore this pinup model!

Photographer: Henry Murphy

Model: Stephanie Jay

Rago cincher style 21

Rago Shapewear at CurveNV

The Rago Shapewear team at CurveNV. Thanks to everyone who came by!

Vintage Vandalizm's Pinup Tips

The amazingly stylish and beautiful NYC blogger behind Vintage Vandalizm has a few tips for any gal who indulges in pinup fashion. Whether you're already dressing like a pinup or are interested in implementing the look into your wardrobe, these style tips are great and helpful: http://vintagevandalizm.com/pinup-tips/

"I want to bring back the essence of mid-century women; the non-body conscious, curvaceous, well-groomed, and fashionable women who roamed the streets of New York City dressed for no occasion at all but for the sake of j u s t b e i n g f a b u l o u s." - Vintage Vandalizm

IMPress Magazine at Curvexpo

See what IMPress Magazine had to say about Rago Shapewear’s exhibit at CurveNY 2013!

”So with this in mind, we came up with two established manufacturers that met our criteria.  The two companies we selected were TC Fine Intimates and Rago Shapewear (Foundations).  Both companies have been providing shapewear and foundations for more then 60 years and they are as relevant today as they were when they first went into business.” - Len Rapoport 

Read more: http://ipaimpress.com/best-of-show-at-curve-ny-2013-lingerie-show/

Rago Shapewear at CurveNY 2013

Interview with Steve Chernoff of Shapewear at Curve NY 2013. Rago was one of IMPress Magazines Best of Show at this year’s event!

Longline Bra & High Waist Brief

This lovely model’s in our style 2202 longline bra and style 6107 high waist brief!

The Perky Lift: Dr. Oz

The Perky Lift blogged about the mention of Rago Shapewear in the Dr. Oz show!

"Rago Shapewear (manufactures The Perky Lift) had our long line bra and thigh slimmer featured this month on the Dr. Oz show!!
We were so excited to see stylist Janie Bryant (also seen styling women on Mad Men) discussing alternative options to plastic surgery on the show. Getting your best body back with simple solutions available to women using shapewear that really works. While helping women celebrate their curves, she suggested a variety of products to eliminate unwanted bulges or bra and panty lines. The end result was beautiful women in fabulous outfits feeling great about themselves! No more unsightly sagging breasts and bulges!
Join the Shapewear Revolution!
Link to Dr. Oz show segment:RAGO Getting Your Best Body Back
http://www.youtube.com/watch?v=30hdAU1jEVg&list=PL2C97E9A947A5568E&index=1&feature=plcp
Stay Perky!
Susie & Carol"

Outfit Idea

This classic look includes a Rago waist cincher, used to achieve the hourglass figure often seen during that era of fashion.

"What’s New Cupcake ? by jenniebrown featuring kedsRago sheer lingerie / Vintage Playsuit Styles / Keds / Long necklace / Tarina Tarantino"

High Waist Undies

Are you a fan of ‪‎high-waist‬ ‎fashion‬? This ‎retro‬ trend is back in style, and Linda the Bra Lady shares what there is to love about it! If you're a fan, what is it that you love about high-waist knickers?

"If you don’t know yet: the retro trend is 'in'. I love this throw back to another era. But what’s surprised me is the high waist bottoms! I thought gingham prints and retro bandeau tops would be enough, but I was shocked by the popularity of the high waist bottoms. Who knew? It seems you either love or hate the high waist trend. So what do you think? Is wearing a high waist swimsuit bottom or panty hot, or not? Take a look at some of the styles below and let me know your thoughts in the comments!" - Linda The Bra Lady

Read more: http://blog.lindasonline.com/2013/06/07/high-waist-bottoms-hot-or-not/ 

Photo by Ian Ried, Styling by Dorothy Darker

A very beautiful work of art with a model in a Rago corselette.

http://lildixiemae.tumblr.com/post/54550354148/we-used-to-spread-our-towels-out-under-the-ceiling

High-Waist Knickers

High-waist fashion is back in style, but some still consider high-waist undies "granny panties". If you're a fan of the look, you could probably identify with Gertie's blog post "In Defense of Granny Panties". She lists what she loves most about high-waist knickers! Would you add anything?

Photography by Frannie and Foe

"1. You'll get a smooth line. If you're looking for an hourglass figure, you can't do much better than a longline bra with some high-waisted undergarment on bottom. You don't want a strip of exposed flesh between your bra and your knickers, ruining your nice shapely curves, do you? Goodness no!
2. They work beautifully with retro and vintage clothes, like high-waisted trousers and skirts. And we all know how important the foundation garment is to the ensemble.
3. Tummy control. Nothing's better than a high-waisted undergarment for a smooth midsection. 
4. No muffin top.  They end where your waist is!
5. They're not as frumpy as you think. In my advice, I'd say ditch the nylon varieties, which can be weirdly baggy in all the wrong places. Get a nice microfiber, like these. (Love the pink color!) For more shaping, go with a classic Rago Lacette.
6. Bettie Page. Enough said."

5 Shapewear Tips

These 5 shapewear tips by Vedette Shapewear are fantastic! Read their in-depth discussions on their blog post: http://blog.vedettestore.com/2013/07/guest-post-article-top-5-tips-for.html

1. Know your measurements!

2. Try & Test Run!

3. Be Creative!

4.  Take care of your shape wear.

5. Love your body!

You Are Beautiful!

Start the week off feeling ‪‎beautiful‬ with these inspiring quotes about loving your ‪body‬ on Cosmopolitan Magazine! See the gifs and images paired with them on their article, "11 Body Image Boosters That Will Make You Love Yourself".

1. Take a good look at yourself—and let the words of Oprah cleanse your soul: "The next time you look into the mirror, try to let go of the story line that says you're too fat or too sallow, too ashy or too old, your eyes are too small or your nose too big; just look into the mirror and see your face. When the criticism drops away, what you will see then is just you, without judgment, and that is the first step toward transforming your experience of the world.”
2. Repeat after Christina Hendricks: Life’s too short to beat yourself up for indulging in dessert, nachos, etc. The Mad Men vixen has said, "Back when I was modeling, the first time I went to Italy I was having cappuccinos every day, and I gained 15 pounds. And I felt gorgeous! I would take my clothes off in front of the mirror and be like, 'Oh, I look like a woman. And I felt beautiful, and I never tried to lose it, 'cause I loved it.'"
3. Don't judge yourself by other people's—or society's—standards. Take it from Khloe Kardashian: "I’m proud of my body. My body weight will always be something that I’ll struggle with for the rest of my life, but I’m finally in a good place and learning to love me for me, and not somebody else's standards." Preach!
4. Remember that starving yourself sucks. And J. Law doesn't approve of it in any way: “In Hollywood, I’m obese. I’m considered a fat actress. I eat like a caveman. I’ll be the only actress who doesn’t have anorexia rumors! I’m never going to starve myself for a part. I’m invincible. I don’t want little girls to be like, ‘Oh, I want to look like Katniss so I’m going to skip dinner!’”
5. Choose to love yourself, just as you are.