Made in the USA
All our shipping to you -- and our full operations -- will resume on July 11.
Thank you and have a wonderful and stylish Fourth of July.
American Shapewear is made in the USA: fashionable, comfortable support lingerie with sex appeal… the highest quality foundation garments that diminish any negatives and accent your best features.
Happy Fourth of July from all of us at American Shapewear! See you on July 11th!
Building on a combination of celebrity buzz and media glitz, shapewear is seeing a renaissance after four decades of flat sales.
Annual retail sales of shapewear — undergarments that control and smooth figure problems — grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent during that period, according to The NPD Group research consultancy. A leading area of growth was plus sizes of XL to XXXL or larger, with sales gains of 14.8 percent last year.
If you read tabloids or ladymags, pay attention to advertising campaigns, or happen to live on planet Earth, you know that the one thing women are supposed to strive for — more than a functioning body, a healthy body, or a strong body — is a bikini body.
Catherine Saint-Louis examines this phenomenon for The New York Times, and finds that in advertising, from yogurt to lotion to 100-calorie "snack packs," the bikini is a symbol of victory, a goal, and a fear motivator. She also discovers that decades ago, when the bikini was invented (and even when it gained popularity) women didn't feel they had to lose pounds — or even wax intimate parts — to sport a two-piece.
