Thursday, June 30, 2011

Happy Independence Day!

Made in the USA

American Shapewear takes off the July 4th week in celebration of the USA’s founding as a free and independent nation.

All our shipping to you -- and our full operations -- will resume on July 11.

Thank you and have a wonderful and stylish Fourth of July.

American Shapewear is made in the USA: fashionable, comfortable support lingerie with sex appeal… the highest quality foundation garments that diminish any negatives and accent your best features.

Happy Fourth of July from all of us at American Shapewear! See you on July 11th!

Thursday, June 23, 2011

Funny (and possibly useful) Vogue article

Ha! Lynn Yaeger in Vogue has a funny, sexy spread on Spring 2011's Most Likely Looks to Get You Stopped By the TSA. Could be useful info, you never know.

Thursday, June 9, 2011

American Shapewear stories

Check out Jessica's Shapewear story -- we all know what it's like to love a dress but then be disappointed in how we look in photos. New York college student Jessica wears an American Shapewear by Rago open bottom girdle and it flattens her tummy and smooths her figure.

Thursday, June 2, 2011

Celebrities Energize Shapewear Market

Journallist Karyn Monget in WWD has a terrific article on shapewear-wearing celebs:
Building on a combination of celebrity buzz and media glitz, shapewear is seeing a renaissance after four decades of flat sales.

Annual retail sales of shapewear — undergarments that control and smooth figure problems — grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent during that period, according to The NPD Group research consultancy. A leading area of growth was plus sizes of XL to XXXL or larger, with sales gains of 14.8 percent last year.

Wednesday, June 1, 2011

There is No Such Thing As a Bikini Body

Writer Dodai Stewart at the always sharp, funny Jezebel has an apropos article, There is No Such Thing As a Bikini Body:

If you read tabloids or ladymags, pay attention to advertising campaigns, or happen to live on planet Earth, you know that the one thing women are supposed to strive for — more than a functioning body, a healthy body, or a strong body — is a bikini body.

Catherine Saint-Louis examines this phenomenon for The New York Times, and finds that in advertising, from yogurt to lotion to 100-calorie "snack packs," the bikini is a symbol of victory, a goal, and a fear motivator. She also discovers that decades ago, when the bikini was invented (and even when it gained popularity) women didn't feel they had to lose pounds — or even wax intimate parts — to sport a two-piece.