Thursday, June 2, 2011

Celebrities Energize Shapewear Market

Journallist Karyn Monget in WWD has a terrific article on shapewear-wearing celebs:
Building on a combination of celebrity buzz and media glitz, shapewear is seeing a renaissance after four decades of flat sales.

Annual retail sales of shapewear — undergarments that control and smooth figure problems — grew 10.6 percent to $848.3 million from March 2009 to February 2010, and unit sales increased 3.8 percent during that period, according to The NPD Group research consultancy. A leading area of growth was plus sizes of XL to XXXL or larger, with sales gains of 14.8 percent last year.

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