Read about it on The Independent here: http://www.independent.co.uk/news/uk/this-britain/the-shape-of-things-to-wear-scientists-identify-how-womens-figures-have-changed-in-50-years-516259.html
"The fashion industry is ignoring the changing shapes of women's bodies, a study claims today. Designers and manufacturers still insist on making clothes that fit the traditional hourglass figure, when women's shapes are more likely to be top-heavy, rectangular or pear-shaped.The research found that although only 8 per cent of women now had the sort of hourglass figure flaunted by curvaceous 1950s film stars such as Sophia Loren, designers and manufacturers continued to make clothes to fit a slim-line version of that figure.Of the 6,000 women's body shapes analysed, 46 per cent were described as rectangular, with the waist less than nine inches smaller than the hips or bust. Just over 20 per cent of women were bottom-heavy "spoons", or pear shapes, with hips two inches larger than busts or more, while almost 14 per cent were "inverted triangles" - women whose busts were three or more inches bigger than their hips..."
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